VideoSearchIt.com™, the first local Internet-based business browser, complete with sight, sound and motion, is coming to South Florida!

VideoSearchIt.com allows local businesses and services the ability to connect with ready-to-buy viewers through an interactive, multimedia business directory site. Through informative video presentations, companies can finally connect with information seeking viewers through video, the most powerful advertising medium available.

Wednesday, May 2, 2007

Online Video Ads Leave GIFs and JPGs Standing Still, Says DoubleClick

By Fred Aun | March 22, 2007

When it comes to grabbing the attention of Web surfers, advertising distributed via online video handily outpaces static image ads, according to a new DoubleClick report.

• Video is significantly more powerful than most other display formats.
• Users click the “Play” button at considerably higher rates than they click image ads.
• People are about twice as likely to play a video, than they are to click through standard JPG or GIF image ads.
• Click-through rates for the videos ranged from 40 percent to 74 percent, while the click-through rates for plain GIF or JPG ads range from 10 percent to 20 percent.


For the compete article and findings, please go to:
http://www.clickz.com/showPage.html?page=3625315