By Fred Aun | March 22, 2007
When it comes to grabbing the attention of Web surfers, advertising distributed via online video handily outpaces static image ads, according to a new DoubleClick report.
• Video is significantly more powerful than most other display formats.
• Users click the “Play” button at considerably higher rates than they click image ads.
• People are about twice as likely to play a video, than they are to click through standard JPG or GIF image ads.
• Click-through rates for the videos ranged from 40 percent to 74 percent, while the click-through rates for plain GIF or JPG ads range from 10 percent to 20 percent.
For the compete article and findings, please go to:
http://www.clickz.com/showPage.html?page=3625315
